“Primarily for web, the contrast in Biorhyme is relatively low and the slabs are oversized to exaggerate the personality,” Mooney said. She plans to extend this in the future by including italics, small caps, old style figures, fractions and tabular characters. Mooney created two widths and five weights to allow for a range of expression. “In particular, my research was with regard to instant messaging and online communications, she said.” “Biorhyme serves as a prototype to test the potential for flexible typeface families that might respond to and represent pitch, tone, speed and non-linguistic information such as irony or inflection.” With regard to genre, purpose and atmosphere, Biorhyme is influenced by types such as Clarendon, Archer and Courier.īiorhyme serves as a prototype…for flexible typeface families that might respond to and represent pitch, tone, speed and non-linguistic… The behavior and makeup of the Biorhyme family was also influenced by Mooney’s research on relationships between typography and its representation of speech. Biorhyme is directly influenced by the shape of a single “R” from a Conner’s Type Foundry specimen and American Type Founder’s Boston Beton.
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Mooney explains Biorhyme as a hybrid child because the designs were born out of different visual influences. “When Dave asked me to contribute, I proposed a display typeface family I was already working on and to my delight they accepted it,” Mooney said.
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“There are about 10 of us type designers stationed across the world.”ĭave Crossland, an instructor in Crafted Type and font consultant to Google Web Fonts, asked Mooney a year ago if she was interested in designing a typeface for the company. “The Google Web Fonts project started because I teach a traveling workshop called Crafting Type,” Mooney said. Mooney, who earned her bachelor’s degree in visual communications from Dublin Institute of Technology and master’s degree in Typeface Design from the University of Reading, UK, is currently working on a font named Biorhyme for Google Web Fonts, which is set to be released later this year. And now after designing the typeface Biorhyme, Google Web Fonts contributor is added to this list. These are just a few titles Irish born Aoife Mooney, assistant professor in the School of Visual Communication and Design (VCD) at Kent State University, holds. Original story as first published in The VCD Magazine, Issue #3 To read more about the font, visit its Google web page online. Equipped with a variety of alternates including a single storey a and g to swashes and pothook alternates for some of the terminals, this typeface is intended to encourage expression and experiment. Fusing influences from ATF’s Boston Breton, and various Clarendons with a ‘typewriter’ sensibility, BioRhyme is designed to provide a range of typographic tones of voice that feel warm, friendly, direct and playful.
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This typeface is an experiment in typographic expression, designed to span the range from chunky poster type in the regular bold to delicate abstract patterns in the extra light expanded. The majority of the project was developed and published through GitHub in 2015, and the fonts launched with the new Google Fonts platform this summer.
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On the STA 100 website, BioRhyme is described as: BioRhyme is a display typeface in two widths and 5 weights designed for use at large sizes in branding, expressive typographic settings, editorial layouts. Mooney's Biorhyme earned one of the coveted spots on the exclusive list this summer. First launched in 1978, the Society of Typographic Arts (STA) 100 Competition seeks to honor the best 100 examples of communication design that utilize innovative typography and design from around the world.